Set up successful music projects through relationship values.

The Right Intentions.

When people set out to release an album, record a single, do a show, shoot a music video, whatever music project it may be, we all hope to see results, growth, attention and recognition for our efforts. Why? Because music is a labour of love and passion which fuels us. Throughout a project, we may have our qualms, stresses and want re-assurance. A safety net many people re-assure themselves with in a music project is the amount of money they spend directly correlates with results.

My most common advice to my clients which I'm going to extend to everyone in this article, is that investing in a project isn't an exercise in spending money, but an exercise in evaluating the values of your project, team members and the relationships you currently maintain and intend to grow for the benefit of a project.

Relationship Values > Transactional Value

Now, why do I stress so much on identifying your relationship values when setting up a music project? Because, it's easy to spend money and invest in a project on a transaction by transaction basis, but we have all experienced the hit and miss nature of doing so. However, the greatest rewards and successes are dealt through relationships where the service provider isn't operating on a transaction, but as an invested member of a project and the relationship you two hold.

Assessing Value.

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It can be awkward knowing where and how to start assessing the potential relationship you will hold with other parties when investing in a project, for some its uncharted territory, they're scared of any friction it may cause, and others may simply not know how to qualify what they are after. So the following are 5 things I've learnt to do and provide opportunity for with my clients ahead of a project to help communicate both our values and vested interest and need in working on a project.

1. Have a meeting.

A lot can be lost in translation going back and forth with emails, set up a meeting, in person if possible, otherwise, skype is GREAT. It's a great opportunity to have a fluid conversation, listen to their comprehension of your project, see how they can think on their feet without the pause in a well thought out email and most important see if you "click".

For international projects I use Calendly to schedule in meetings; it's a great scheduling tool which manages all the time zone differences in the back-end between parties.

2. Discuss their working process

Horses for courses, we all work differently, are your working styles compatible? Get them to talk about their working process, and give yourself opportunity to explain yours!

3. Qualify and quantify your needs and wants

How will you tangibly measure and the success of their relationship in this project, spell it out and present exactly what you're after and make sure they clearly recognize them. How do they react and address these needs and wants in conversation about the project?

4. Address any concerns upfront

Having an open dialogue is THE KEY to succeeding in any relationship, it's not always flowers and sunshine, sometimes we have reservations and concerns, if you don't stretch to bring these up in the beginning of a projects relationship they may cause friction and speed humps during.

5. Assess their comprehension

Throughout, your meeting, discussions, presenting your needs and any concerns, assess how well they took to the information, what you gut feeling was from their responses and how they managed comprehending and communicating with the information you presented.


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