Connect with fans on social media.
The studio’s mission is to achieve mixes which connects listeners with their music. There isn’t any easy “mixing” hack which allows us to do this; other than to listen our clients, listen to their material and help connect the dots.
The pain point for me; is when I see a track go out into the world; and the only effort an artist gives to help that music reach their audience is a “right-hook”; NEW SINGLE, GO LISTEN NOW. with a nice press shot on Instagram.
People don’t want to be sold; they want to buy. And it’s the jobs of those artists who create a valuable experience through their music to show the value of that music through the way they engage with their fans.
The Parallel I draw to this in my own career running a studio, is that it’s my job to show the value of what I do in the studio for those around me;
How do I do that?
I have reminders set up every hour on my phone to “document” and share snippets of my life in the studio; each hour; I’ll take a photo; write a blog post; shoot a quick video or share a story. Not asking anything from the people who engage with it, and only offering them value and insight for those who consume it.
This is all easier said than done;
I strongly encourage all music industry practitioners leading into 2020 to try it.