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What Truely Matters, Results!

For everyone who works in the industry, music is our passion, music is what we do, it's essential we don't lose sight of the results we aim to achieve and continue to push those boundaries.

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The Importance Of Hierarchy In A Mix

Developing a hierarchy in a mix or even establishing one, isn't a technical process, it's, in fact, a very intuitive, musical process. One that doesn't require a fancy plug-in just markers and notes in your DAW or a pen and paper in front of you before you start mixing.

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Marketing In The Music Industry

Marketing is only ever as good as the goods you provide. This is a message to everyone in the music industry, focus your efforts on creating the BEST version of what you do for others to hear, experience, utilise, engage with and ultimately engage within the marketplace. 

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Preparing Backing Vocals

This is one part of the recording process that I have found artists are consistently underprepared for. Writing melodies, harmonies and learning the words is left to the last minute, sometimes until the day of the session. This has consequences that artists don’t expect. 

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This is "just" a first release...

This sentence kills me when I hear it from artists, bands or musicians. Why? Because of that word "JUST". Your music isn't "JUST" anything, it's, in fact, everything that makes and will build you up in this industry, and you deserve to recognise that importance

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