6,000+ presaves via TikTok hustle.
How to use tik-tok to hype up a release. Aim for the stars land on the moon
It was almost impossible to miss Kwaku's campaign in the lead up to his single "faults" with 70+ tik-toks he created and published garnering 6,000 presaves along the way and breaking the 100k stream mark on the single independently of any traditional PR route.j